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Client:

Totoka Tour & Travels

Technology:

Adobe Suite

Industry :

Travel & Hospitality

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Project Overview

Totoka Tours & Transfers partnered with Agyle Studio to create a brand identity rooted in Fijian culture. Inspired by traditional Tapa (Masi) patterns, the design reflected values of community, storytelling, and craftsmanship—capturing the essence of Fiji through a timeless visual language.

The goal was to connect with locals and travelers by celebrating Fijian spirit at every touchpoint. Agyle Studio designed a cohesive identity—honoring tradition while appealing to modern tastes. The result was a brand that feels authentic, inviting, and true to Totoka’s story.

Our Approach

Our approach began with in-depth research into traditional Fijian Tapa art to ensure every design element authentically reflected the culture. We studied the symbolism behind the patterns, drawing connections between their meanings and Totoka’s core values of travel, community, and storytelling.
We explored multiple logo directions incorporating Tapa motifs, paired with bold, modern typefaces subtly inspired by the Pacific. We also designed adaptable vehicle wraps featuring vibrant Tapa patterns—transforming each Totoka vehicle into a moving symbol of Fijian pride and identity.
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The Result

The revitalized brand identity empowered [Client Name] to stand out confidently in a competitive technology market. With a modern, cohesive visual language, the brand projected expertise and reliability—building trust with both investors and customers across all touchpoints.

This transformation also led to stronger digital engagement and recognition. A unified online presence supported consistent storytelling, while clear brand guidelines enabled internal teams to execute future campaigns with clarity and confidence.

Working with Agyle Studio was a game-changer for us. Their blend of creativity and strategic insight gave our brand new energy and clarity. The process was engaging and collaborative, and the final results have made a real impact—inside and outside our company.

Picture of Ana Sairusi
Ana Sairusi

Business Manager

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