- Customer Acquisition Strategies:: Developing strategies and tactics to acquire new customers or users through various channels such as digital advertising, content marketing, social media, SEO, email marketing, and partnerships.
- Conversion Rate Optimization (CRO): Analyzing and optimizing the website or landing pages to improve conversion rates. This involves A/B testing, user experience (UX) improvements, and optimizing calls-to-action (CTAs) to maximize conversions.
- Marketing Automation: Utilizing marketing automation tools to streamline repetitive tasks, nurture leads, and deliver personalized content at scale. This includes email automation, drip campaigns, lead scoring, and behavior-based triggers.